THE GOAT & THE BEAST

(Case study)

A two-faced ram/wolf head in white, red and gray, divided vertically, with the letters

Elevating The GOAT & The Beast Brand & Footprint

TGTB partnered with Zouhari Marketing to redefine its brand and boost local engagement. Through a refined visual identity, a stronger social presence, and targeted marketing campaigns, the business evolved from a neighborhood favorite to a recognizable local brand with measurable growth.

Industry

Luxury Clothing Brand

Timeline

8 months

Client

The GOAT & The BEAST

Services

Content creation
Website design
Brand strategy
White bucket hat with a curved maroon horn design and the letters
Beige bucket hat with goat head graphic and text
White cowboy hat with goat head illustration and text
White crop top with goat illustration and
White v-neck t-shirt with a goat-beast illustration in red, white and grey. Text reads

(The challenge)

TGTB had established itself as a local spot in NYC, beloved by regulars for its exceptional service and quality. Yet the brand faced three key issues:

  1. A lack of distinct visual identity meant the business didn’t stand out in a crowded market.
  2. Digital presence was minimal — social media posts were inconsistent and lacked strategic focus.
  3. Foot-traffic growth and online visibility had plateaued despite website traffic.

(The solution)

We partnered with TGTB to rebuild their brand from the ground up and lift their visibility online and off. Our approach comprised:

Brand Strategy & Identity
  • Conducted a workshop to define the  personality, audience, and unique value (community, comfort, craft).
  • Developed visual and verbal identity: refreshed logo, colour palette, typography, brand voice.
Creative Design & Collateral
  • Redesigned in-store signage, menus, packaging, and takeaway materials to reflect the new identity.
  • Created a library of high-quality assets: hero photography, lifestyle imagery, stylised typography for social.
Digital Marketing & Social Strategy
  • Launched a content calendar covering Instagram and Facebook: weekly posts, stories, promotions to engage local audience.
  • Ran targeted local-area ads to bring new visitors: “Come discover us” offers with limited-time specials.
  • Implemented simple analytics tracking: foot-traffic uplift, engagement rates, new-follower growth.

The Impact We Made

+18%

Social media followers

+13%

Website traffic

+26%

Online  sales

+67%

Engagement rate

(Testimonial)

Black quotation marks.

Working with the team was a game-changer for my apparel business. They helped us discover what makes us unique and brought it to life — online, on-site, everywhere. We now feel confident that our brand is warming and inviting

Ausar

Owner & Founder, TGTB